Set up in 2005 by the French Transportation Authorities Association (GART) and the Public and Rail Transport Union (UTPF), the purpose of GIE Objectif Transport Public is to promote public transport and raise the awareness of both industry professionals and the general public regarding issues of sustainable mobility.

This strategy is implemented by organising large-scale events in France. These include:

	European Mobility Expo especially for professionals, held every two years in Paris (even-numbered years).
	The National Public Transport Conference including the GART-UTPF conferences and exhibition, held every other year (odd-numbered years) in a French region.
	National Public Transport Week, held every September in France.